Optimize your site for search engines
Search Engine Optimization is a key factor in driving visitors to your website. Successful SEO is a combination of three factors: a site that the search engine web crawlers will find easy to access due to modern, clean coding; a list of keywords and phrases that the search engine will use to prioritize and categorize your content; and a series of navigational helpers, such as internal
links, categorized posts and site maps. All websites we develop are built using modern, semantic code to ensure it’s search engine friendly. We take care to ensure that your content is optimized for SEO and most importantly easily crawl able by all search engine spidering programs. In other words, your website will be getting maximum exposure on all search engines.
A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create a unique title for each page on your site. Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name.
A page’s description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page’s title may be a few words or a phrase, a page’s description meta tag might be a sentence or two or a short paragraph. Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.
People are increasingly using search engines to help them find the products or services they are looking for. To do this, they type keywords into sites like Google, YouTube, or Bing. The engines then rank sites related to these keywords based on relevance and authority. Choosing the right keywords is often the difference between getting found in search and not getting found.
Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, “friendlier” URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.
Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.
Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and “alt” attribute, both of which you should take advantage of. The “alt” attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.
We are SEO experts
Search engines are constantly updating their algorithms and the way they display their search results. Our SEO team stay on top of these things to ensure your website is keeping up with the latest in SEO trends.
Many search engine optimizers use illegal and underhanded practices. We have a strict policy against the use of unethical techniques which could end up harming your website and even lead to your site getting blacklisted altogether.
Optimize your site for smart phones
With more and more people using mobile and tablet devices to browse the Internet the need for a site which is easy to read on a small touch screen has never been greater. One of the great challenges of web development is making sure your
content looks good on all your audience screens. The advent of the smart phones has led to a whole new range of challenges – not just dealing with small screens but, also comparative inaccuracy of a finger in contrast to a mouse pointer. There
are many ways to deal with the issue, but for the most part they involve an in-depth knowledge of Cascading Style Sheets (CSS) and other web technologies.
Why should your site be mobile friendly?
The use of mobile devices is on the rise, and it is important for your website to be ready for those mobile visitors. Our websites comes fully responsive, meaning that the design will adapt to whatever screen size is being used to browse.
Your website will look great and will be easy to read on mobile phones and desktop computers alike. Same applies to tablets. We make sure your site will look great on your iPad or Android tablet in
both portrait and landscape mode. Gartner, an information technology research and advisory firm, says smart phones and tablets growth is exploding, especially in business. In fact, the research firm refers to smartphone and tablet growth as an “unstoppable force”.
That means if you want to cater your site for this growing user base, you’d better have a professional website layout that is also mobile- and tablet-friendly.
Newsletter and Email Campaigns
Before designing an email campaign one has to consider the entire subscription experience. We handle the entire opt-in process for your readers, not just one little email. This means we design: 1. The subscription (opt-in) form. 2. Thank you landing page. 3. Confirmation link email. 4. Final welcome email. 5. Unsubscribe
form. 6. Unsubscribe confirmation landing page, and 7. Unsubscribe “final goodbye” email. It is required by law that you provide an unsubscribe link. We make sure you only send to recipients who gave you verifiable permission to email them. Testing and troubleshooting is another issue we address. When designing HTML
emails it is important to test them in as many different email programs as possible. There are a few dozen different email programs and webmail services and we make sure your newsletter looks good in all of them. We also design your emails in such way that they pass through spam filters.
Other web solutions we offer
For a small monthly fee we provide you with a personal webmaster that is responsible for maintaining your website. Content placement is part of a webmaster’s duties. The webmaster will add new content, e.g. text and pictures to your website on a regular basis.
We manage Pay Per Click (PPC) programs. We primarily use Facebook ads and Google Adwords as they generate the most cost-effective results. We are a certified Google Adwords Professional. These programs can provide you with additional traffic literally within hours.
We provide an elegant storefront for those looking to sell products online. Our web shop solution is easy to configure, and offers integration options with some of the most popular payment gateways. Take your website from static brochure to interactive online shop!
A Forum is an online discussion site where people can hold conversations. Our forum is fully scalable whether your site membership numbers the tens or the thousands. Through its powerful and flexible permissions system it is suitable for both private and public forums.
Security back up
Backing up your website is an undeniable chore, and one that never seems worth it until the moment when it is needed. We make regular backups of your site to keep it safe and avoid losing your data. We monitor it for malware, hacker activity, and security vulnerabilities.
Email campaign is a powerful marketing tool. We’ll help you collect email addresses from your readers and customize your signup form, so you can share it on your website and integrate it into your Facebook page. A substantial emailing list is a key factor in online marketing.
Our web hosting includes unlimited domain hosting, unlimited hosting space, unlimited bandwidth, unlimited email accounts, and a free domain. We utilizes the latest technology to insure maximum up time and web speed.
We will not only provide you with a domain if needed but also help you in selecting a great domain name. It should be short as possible, unique, and easy to type, easy to remember and set yourself apart with your brand and service.
Web analytics is a powerful tool for measuring web traffic and can be used to assess and improve the effectiveness of your site. Web analytics applications helps you measure what content is most popular with your readers.
We will make sure your website displays
beautifully and intuitively on all devices