We create your ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results.
Now you’re advertising to an audience that’s already interested in you. People can simply click your ad to make a purchase or learn more about you.
Concerned about costs? Don’t worry – AdWords puts you in complete control of your spending. There’s no minimum spending requirement – the amount you pay for AdWords is up to you.
You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad. We provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget.
We create Google AdWords, Facebook Ads and Email Newsletter campaigns for your cause, enterprise, or business!
You pay only for results. You’re charged only if someone clicks your ad, not when your ad is displayed. And your payment options vary by country and currency.
With AdWords you can target your ads locally. Set your ads to appear only to people searching in a particular city, region, or country. Now it’s easy to target online customers within 20 miles of your front door or across the world.
You can help potential customers find you by showing a business address or phone number with your AdWords text ads.
You can also show your location to people searching for local information on Google.com and on Google Maps.
AnthroSites manages also Pay Per Click (PPC) programs. We primarily use Facebook Ads and Google AdWords as they generate the most cost-effective results.
These programs can provide you with additional traffic literally within hours.
Facebook Ads are paid messages coming from businesses. We will help you to reach the right audience for your business and turn them into customers.
- Build your Facebook Page. Everything on Facebook starts with your Page. We create your Page with a customized cover photo that showcases your product or service and a profile picture or logo that people associate with your business.
- Connect with people. Get people to like your Page. Create several ads and target based on location, demographics, and interests.
- Engage your audience. Post quality updates and promote your posts with ads to engage your customers and their friends.
Over one billion people like and comment on Facebook an average of 3.2 billion times every day.
People who like your Page spend an average of 2 times more as your customers than people who are not connected to you on Facebook.
When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing — recommendations between friends.
Advertisers are completely in control of how much they spend for each campaign by setting a daily or lifetime budget.
If you’ll choose for example to pay for impressions (CPM) these impressions will be optimized so your ad shows to the people most likely to help you reach your goal.
You will never pay more than your budget, and you’ll never pay more than the actual cost to reach the people who are more likely to help you achieve your goal.
We assist you in measuring your ad performance. It’s important to monitor your ads performance. Doing this will give you information about what’s working for your audience so you can make sure you’re spending your budget in the best way possible.
HTML email newsletter campaigns are one of the most overlooked yet one of the most effective and inexpensive ways to dramatically increase the leads to your enterprise or business.
It’s like your own personal publishing platform.
Email newsletters are a simple, cost effective, and proven way to increase the number of your readers, customers, donors or number of people who support your cause.
We’ll help you collect email addresses from your readers and customize your signup form, so you can share it on your website and integrate it into your Facebook Page. A substantial emailing list is a key factor in online marketing.
Before designing an email campaign one has to consider the entire subscription experience. We handle the entire opt-in process for your readers, not just one little email. This means we design:
Done with proper management, newsletter campaigns are a valuable marketing tool.
- The subscription (opt-in) form.
- Thank you landing page.
- Confirmation link email.
- Final welcome email.
- Unsubscribe form.
- Unsubscribe confirmation landing page, and
- Unsubscribe or “final goodbye” email.
AnthroSites helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.
We also design your emails in such a way that they pass through spam filters.
Testing and troubleshooting are other issues we address. When designing HTML emails it is important to test them in as many different email programs as possible.
There are a few dozen different email programs and web mail services and we make sure your newsletter looks good in all of them.
It is required by law that you provide an unsubscribe link. We make sure you only send to recipients who gave you verifiable permission to email them.
Contact us to find out how we can assist you in implementing HTML email newsletter campaigns,
Facebook Ads and Google AdWords for your project, enterprise, or business.